Meet Laurence Thomas, ChewyMoon’s Graphic Designer. Through illustrations, photography, and other forms of visual art Laurence creates ChewyMoon’s visual communication. He expresses our philosophy and communicates our message of health and wellbeing for young kids, developing an appropriate look and feel for our audience through colours, symbols and typography.
Laurence is behind the little Superhero figures you see on our packaging, our website design and anything that represents colour in ChewyMoon. Laurence’s understanding of colour psychology is a very important factor in our mission to make healthy attractive. Brands and colour are inextricably linked as it provides an instantaneous platform to convey our message without words.
“Have you always been into artistic design?” to which Laurence replies with demureness that he was an ‘all-rounder’ yet did get the Student Award for his A* achievement in graphics A-level and then the Best Illustration award at Bournemouth University for their magazine for two years running.
The 25-year-old gets much of his inspiration from TV cartoons, ranging from classic Hannah Barbera Shows like the Flintstones, to more modern cartoons such as Spongebob Squarepants and Adventure Time. He also loves video games that contain a huge variety of characters and environments, including LittleBigPlanet and the Pokemon series.
While recently searching through his decade-old textbooks from secondary school, Laurence discovered an amusing project. It included a design for an all-natural fruit bag aimed at children, including market research from friends and family. Our graphic designer clearly intended to make a difference with his doodles from a young age. Fast forward 12 years and it seems this tasty prophecy has come true – the universe does provide you with whatever your thoughts are focused on!
Sporting a lurid purple haircut and an unintentional matching top, Laurence’s points out his talents are not confined within the walls of the ChewyMoon HQ, but that he is also writing a non-fiction children’s book for 7-9 year olds.