Remember your first imaginary friend? How about the fort of blankets and pillows you defended from villainous foes? Close your eyes, and you can still hear the clash of combat. Feel that rush. Remember it.
Now, it’s the next generation of superheroes facing down zombies and killer robots. And with all that madness, they aren't thinking about additives in their crisps or refined sugars in their biscuits. But you are, Super Dad and Wonder Mum. And you don’t have to go it alone. It’s time to unleash the superheroes!
The legendary race of alien superheroes -- the Moonas -- from planet ChewyMoon are here to help, providing wholesome, nutritious snacks that will fuel your budding young superheroes naturally. Super-naturally.
Because nothing is more important than our children. Nothing is more precious than their future.
And empowering them to choose what fuels their bodies is as critical as inspiring them to change the world. To fight. To dream, together.
The Moonas. The Mums. The Dads. And the wee wonder-kids.
ChewyMoon. A choice so easy, kids demand it. Again and again.
Behind the founding of ChewyMoon
Everyone has a mission -- we just discover them in different ways. Over the last few years, our founders’ journeys all led them to a shared but unsurprising destination: a fictional planet called ChewyMoon, where the native alien superheroes -- the Moonas -- would help them take on the children’s snacking industry. Because every child, from the UK to the ends of the earth and beyond, deserves natural fuel to take on their own missions.
Nearly a decade ago, Verena was a nutritionist and trainer for elite athletes when she realized something profoundly simple: elite athletes need serious dietary advice, but so does everybody else.
And frankly, changing behaviors is hard. Especially ones that have been learned from childhood. These behaviors are fueled by public systems beyond any individual’s control. So Verena completed more studies with an MSc in Public Health Nutrition to understand the entire system influencing what we feed our kids -- from government to supermarkets to schools and advertising.
Enter Lijo and Nick. Proud parents with picky eaters, both were raising their own families and struggling to replace biscuits and crisps with healthy fruits and veggies. It seemed like there were no good options, and certainly nothing quick and convenient for parents to rely on. There had been no real innovations in snacking for years, and certainly no brands that could rival a Happy Meal or Kinder Egg for pure delight. Then, Nick had a revelation:
“Why can’t we combine toys and games with healthy foods? Nothing is stopping us.”
And nothing has.
ChewyMoon burst into life in a flurry of creative production and research sprinting hand-in-hand. From questionnaires with busy parents to taste-tests and design with hundreds of kids, the founders sprinted through early development, even working through Oxford University’s incubator program. Here, the business began to take shape.
And while the founders were busy pioneering new recipes with expert nutritionists and building the brand, the Moonas and planet ChewyMoon began to take on a life of its own with fun backstories, engaging activities, and a simple message for kids: natural foods power us, they should power you, too.
Through close connection to our subscribers and constant feedback to help us improve, ChewyMoon’s flagship subscription service offers tailored snack boxes for kids of all ages, with offerings to satisfy sweet and savory cravings for kids of all ages.
Every young superhero deserves the right fuel to complete whatever mission they set their minds to; and parents deserve nutritious options they don’t have to think twice about. That’s why we deliver simple, nutritious snack options that satisfy busy parents and sometimes-picky kids. When we succeed in our mission, you -- and your budding young superheroes -- are free to succeed at yours.
Welcome to ChewyMoon.
“My daughter liked them
'as much as she sweets'-
a strong recommendation”
“ChewyMoon is the best! I love the fact that they are natural and come in different flavours.”
“They are AMAZING! Best part has been the contact, how helpful the company is replying to emails quickly and helping me work out the best plan for Dexter, couldn't ask for more!! Ps, boxes are so much fun!”
“When you pair a toy with a healthy meal, kids are more likely to believe it would taste better.”
Get monthly nutrition consultation from Verena, our in-house nutritionist.
We will email you to arrange these.
A smaller selection is recommended if your little one is a fussy eater. For your first few boxes choose one or two favourite flavours – just the ones you know your child loves. You will receive repeats of these. Gently introduce them to new, adventurous flavours over time. You can do this by logging into your account and adding new snacks to your snack list. Snacks are sorted by popularity so start from the top of the list.
The more snacks you add to your selection, the greater the variety in your box. If you have a large selection we will randomly select the snacks to send you each time depending on what we sent you the previous time. You can log into your account and edit your selections at any time.
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Every young superhero deserves the right fuel to complete whatever mission they set their minds to; and parents deserve nutritious options they don’t have to think twice about.
So, if your child doesn’t like any of the snacks in their box, let us know. We’ll deduct the cost of that snack from your next order to fuel them up better than ever before. It’s our Moonas-back guarantee.